BMW Might Challenge Alphabet Name On Trademark Basis

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Mark Melin
Published on
Updated on

The debate over the real value behind Google’s transition to the Alphabet holding company has been debated, with opinions varying widely from it being a move in cosmetics to a potential shift in transparency and even signaling that certain divisions might be spun off from the corporate parent, the type of value creation Wall Street tends to like. But the Alphabet name could become an issue in a legal sense. BMW considering if Google violated its trademark in naming of Alphabet German automaker BMW is having lawyers examine if Google infringed on its trademark rights by using the Alphabet moniker….

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.