Which Is More Valuable: Deodorant Or Apple's New iPhone 6s?

Which Is More Valuable: Deodorant Or Apple's New iPhone 6s? by Barry Brownstein, Foundation For Economic Education

Many college students are eager to upgrade to Apple’s new iPhone 6s — or so my daughter tells me. But she’s not. The battery life of her $100 Android phone is at least 48 hours on one charge; her friends can’t get through the day without charging their iPhones. She’s okay with her smaller screen and its lower resolution; battery life is her value driver.

“What presidential candidate are your iPhone-using friends supporting?” I asked her.

“Bernie Sanders,” she reported, “They’re huge fans.”