The London Olympics with a budget of almost $15 billion kicked off with much fanfare last weekend. For worldwide partners of the Olympics like The Procter & Gamble Company (NYSE:PG) and partners like apparel maker Adidas AG (PINK:ADDYY) however, the games are a play at increasing the bottom line. Adidas expects the Olympics to increase sales by about $157 millionand push it into first place in the United Kingdom within three years. P&G already reaped $100 million in incremental sales from the Vancouver winter Olympics and is predicting an overall additional sales of $500 million this year as a result of its Olympic affiliation. The world’s largest consumer goods company with…
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