Google Inc (NASDAQ:GOOG) is announcing their Q2 2012 earnings results today. Despite many side projects, Google remains today primarily an advertising business, with approximately 97% of revenues coming from its core search engine advertising business. As such, Google Inc (NASDAQ:GOOG)’s earnings are largely dependent on key advertising metrics such as the cost-per-click (CPC) and click-through rates (CTR) of search advertisements. A new search marketing advertising study compiled by WordStream, Inc., a provider of search engine marketing software for small and medium-sized businesses, shows that the CTR of paid search advertisements on Google now outnumbers clicks on “free” organic search result…
Click Through Rates Could Be Deciding Factor In Google's Q2 Report
Guest Post
If you are interested in contributing to ValueWalk on a regular or one time basis read this post http://www.valuewalk.com/guest-posts-hedge-fund-letters/ We do not accept any outside posts or even ads on penny stocks, ICOs, cryptos, forex, binary options and related products.