Wunderlich: Using social media Trends To Profit

Wunderlich came out with an interesting research report this week exploring the relationship between retailers and their core customer.

Rather than study the retailer customer relationship through traditional methods, analysts looked at trends on the most commonly used social sites. Brand interaction was measured by focusing on the most popular (and current) trending topics.

Increasing trend

Retail companies are increasingly utilizing social media to spread awareness of new products, advertise promotions and improve customer engagement. So, there’s certain to be a relationship between customer interaction with brands online and sales performance. According to the recent research done by Pew Research Center, 92% of business owners indicated that social media is important to their business.