Blue Ridge – Chrysler: Imported From Detroit

Chrysler: Imported From Detroit by Christopher Pavese, The View from the Blue Ridge

The Chrysler Corporation was founded by Walter Chrysler in 1925 and remains one of the “Big Three” American automobile manufactures today. While the brand remains headquartered in Auburn Hills, the company is owned by Italian automaker Fiat, once derisively known as Fix It Again Tony.

A  Frenchman named Oliver Francois crafts the company’s clever marketing campaigns and appears to understand our culture better than most Americans. Judging by the results – Chrysler’s domestic market share has marched steadily higher from 8.7% in March 2010 to 13.2% today – perhaps this fresh perspective is just what the American company needed.

Chrysler has grown at four times the pace of...