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Are Friendly Activists Accumulating Kellogg? Unlikely Says Stifel

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Mark Melin
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As continued talk of Kellogg Company (NYSE:K) as an activist target is knocked down by a Stifel report to investors today, a friendly activist could emerge that has eyes on short term financial engineering.

Kellogg

Kellogg’s shares up over peers despite “growth challenges”

Shares of Kellogg Company (NYSE:K) have risen 10% over the past two months, bucking a trend in the food group, which was up only 3% over a similar period and 1% up over the S&P 500. This rise in stock price comes amid a drop in sales of 2.4% and a decline in operating profit of 6%.  Unconfirmed speculation centers around a friendly activist accumulating shares along with other...

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.