Oreo’s Marketing Strategy

Oreo is one of those brands that almost everyone knows and likes it. The sandwich cookie was introduced in 1912 on a Nabisco bakery in New York City and now they are the best-selling cookies in the United States generating approximately $1.5 billion in global annual revenue. The Oreo biscuits firstly were originated in two different flavors: with lemon meringue and cream.

Q2 hedge fund letters, conference, scoops etc

Now, there is Oreo of all flavors according to customers taste. Oreo is one of the brands owned by the American grocery manufacturing and processing conglomerate Kraft Foods Inc. A huge part...