This week, we published the second installment of the Broyhill Book Club. Since I have difficulty doing one thing at a time, I often find myself reading two (or three) books concurrently. I find that pairing books also enhances one’s understanding. Two books on last year’s list worth mentioning are The Power of Habit and Smarter Faster Better by Charles Duhigg. The latter includes a wonderful chapter on Creativity at Disney consistent with Catmull’s story. The former presents a number of narratives to support Duhigg’s thesis. One of those stories took a look inside the creative process at P&G, which Andrea and I, both gravitated to. Enter our new resident scientist:
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