Are financial institutions — namely hedge funds — prepared to market themselves to investors when the JOBS Act rules are issued in the next six to 12 months? Will Thompson, co-founder and CEO of HedgeComm (a marketing and PR agency that focuses on the alternative investment industry), has found that few hedge funds have a proper business plan — let alone a marketing plan. “What hedge fund managers want to do is promote their expertise and at the end of the day raise assets,” he told StreetID. According to Thompson, one of the first things that hedge fund manager need to do…
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