J.C. Penney: Three Ways The Firm Burns Cash

J.C. Penney Company, Inc. (NYSE:JCP) released preliminary earnings for the first three months of 2013 yesterday after the market closed. The release, which was part of a deal that sees the company take a $1.75 billion loan from Goldman Sachs Group, Inc. (NYSE:GS), seems to have been applauded by the market and shares in J.C. Penney Company, Inc. (NYSE:JCP) were up 7.62 percent at time of writing to $17.65 per share.

In the preliminary earnings J.C. Penney Company, Inc. (NYSE:JCP) revealed that it expects to show same store sales down 16 percent for the first...