Five Keys to Spur Avon Products Global Growth

Five Keys to Spur Avon Products Global Growth

The following is adapted from “Five Makeover Tips from the Avon Lady with analysis by marketing science professor P.K. Kannan, who researches and teaches (including in executive programs) customer relationship trends and market developments. Contact him at [email protected]

5 Keys to Spur Avon Products  Global Growth, from UMD Marketing Science Prof

SMITH BRAIN TRUST — Following years of declining revenue and the March 1, 2016, selloff of its North American operations, Avon Products announced on March 14, 2016, that it will cut jobs and move its headquarters to the United Kingdom as part of a three-year turnaround focused on global growth.

“The...