What To Do When You Fail in China: Ford vs. Fiat [Part 2]

What To Do When You Fail in China: Ford vs. Fiat – Part 2 by Jeffrey Towson, LinkedIn

I recently wrote about how both Carlsberg and Danone initially failed in China (article here). And then how Carlsberg, in particular, came back and succeeded.

This week I have two more examples of “what to do when you fail in China”. This time in auto. I think the story of Ford is pretty inspiring. But first Fiat, which is mostly a cautionary tale.

Nanjing Fiat: Dead-on-Arrival in the Middle Kingdom

Italian automaker Fiat entered China in 1996 through a 50/50 joint venture with Nanjing Auto. As foreign auto companies can only operate with a local partner, there was a lot of jockeying...