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Resistance Is Futile, Retails Must Work With Amazon: DA Davidson

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Mark Melin
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Yes, Amazon is “unstoppable” and “we are living in the decade of Amazon,” but competing retailers are simply looking at the issue from the wrong perspective, says a D.A. Davidson Institutional Equity Report. The strategy retailers are using now will look very different in the future. Some corporations will find the magical formula and will prosper while others will perish. The key is understanding the formula and being on the right side of history with the power of Amazon Web Services and its retail sales make it a formidable giant for the forseeable future.

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.