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Big Data Mining In Email Receipts Pays Off With Human Analysis Added

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Mark Melin
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The search for big data knows no limits. As Apple was releasing its latest iPhone, alternative big data mining providers were scraping social media reaction to feed into trading algorithms (the stock sold off after the product announcement). Now new analysis from Macquarie examines the value of email receipt big data mining, pointing to the ability to predict Amazon’s retail sales to various degrees of success before the quarterly earnings announcement. But the key is not only technical, but applying the human touch makes the difference.

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Data Analytics Big Data Mining
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Big Data Mining learns a lot...

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.