Here Charlie Munger talks about strong pricing power . Part two of a short series on Charlie Munger’s Human Misjudgment Revisited.
Warren Buffett often speaks about the benefits of a company having an economic moat, are a strong competitive advantage which allows it to keep prices high, profit margins wise and returns to shareholders large. Strong pricing power is a huge part of a business, and for brands to have strong pricing power for a prolonged period is the Holy Grail.
[munger]

