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Coca-Cola Changes Pay Plan, Warren Buffett Influence Credited

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Mark Melin
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The Coca-Cola Company (NYSE:KO) management today announced a change of course in their controversial management compensation package, citing “shareholder engagement” at multiple points in the news release as a consideration.  Such “shareholder engagement” to which the company coyly refers was said to be a conversation with Warren Buffett.

Coca-Cola 's decision influenced by Warren Buffett?

When asked about the motivation for changing their executive management compensation package, the source of a year-long, intense fight, The Coca-Cola Company (NYSE:KO) was transparent in their comments. "The Company listened carefully to shareowners, including Warren Buffett," Coke said in an email to ValueWalk.

The new management plan was publically announced, a key component was missing. The company announced the new plan without...

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.