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CNBC Ratings Drop to 21 Year Low

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Mark Melin
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It’s hard to exactly determine why CNBC’s viewership is bouncing around near all time lows along with its revenue, but as the recent Nielsen Ratings demonstrate there could be a problem in what some consider the land of Wall Street gloss and cheerleading.

CNBC August 2014_0

CNBC vs Bloomberg

Comparing the fate of CNBC to Bloomberg, considered the more hard hitting business news source, is to note a study in contrast. Since spring of 2008, Bloomberg's revenue has jumped to more than $9 billion, from $5.4 billion while subscriptions to Bloomberg’s pricey financial news terminals have grown to 321,000, from 273,000, despite a shrinking financial sector, a recent New York Times article...

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.