CNBC Loses ‘First In Business’ Spot To Prime Competitor FBN

Fox Business Network had better ratings than CNBC among the advertising demo of people aged 25–54 for every hour between 2pm and 6pm on Wednesday October 9, according to Nielsen Media Research. Lou Dobbs also bested his rival, CNBC host Larry Kudlow, in both total viewers and the advertising demo. This news is another blow against the network, which just had its worst quarter in twenty years.

FBN afternoon shows sweep CNBC

Maria Bartiromo and Bill Griffith’s Closing Bell was the worst performer, with 58 percent fewer viewers in the demo than FBN’s After the Bell from 4pm to 5pm, and 38 percent fewer than Countdown to...