Tim Cook has seen the future, and he is excited. As the iPhone looks for the next big thing to differentiate itself from the competition, unveiling new products in September, Apple’s “usually calm and cool CEO” is visibly enthused about augmented reality (AR), 3D sensing and providing users a completely different experience using technology. For Apple, the investments they are making in the technology, including facial recognition, could put them two years ahead of Samsung, according to a Deutsche Bank report. Only 18% of Apple iPhone users expected to pay over $1,000 for new phone Samsung has been nipping at…
Will Augmented Reality Save Fortunes For Apple Inc.
Mark Melin
Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.