Yahoo! Inc. Gets Into Acquisition Game

Mark Melin

Published onJuly 21, 2014

Updated on May 13, 2021

Yahoo! Inc. (NASDAQ:YHOO) may be starting a buying spree.

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Yahoo set to purchase Flurry

The web site Recode, according to people with knowledge of the situation, is reporting that the search, e-mail and content developer is purchasing Flurry, a mobile analytics and ad platform company.

The buyout deal is expected to be announced later today, the Recode web site said, quoting unnamed sources. While Recode is quoting a price in the “hundreds of millions” for San Francisco-based Flurry, Tech Crunch is quoting a $300 million price tag.

Flurry was known to be one of

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Mark Melin

Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.

Yahoo! Inc. Gets Into Acquisition Game

Yahoo set to purchase Flurry

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