iPhone 6S Pre-Orders Lift Apple Inc. Stock, But Not All Impressed

Mark Melin

Published onSeptember 15, 2015

Updated on May 13, 2021

Touting strong if even surprising customer demand, Apple is on pace to surpass the previous weekend record for pre-orders of itsiPhone 6S and iPhone 6S Plus. Despite this bullish sales development, which sent shares higher on Monday, some analysts have turned negative on the stock.

Customers keep lining up to purchase iPhone

Apple shares closed up $1.10 at $115.31 Monday, up near 1 percent, as the company said its core product sales was on track to eclipse the previous 10 million unit first-weekend record that was set in 2014.

“Customer response to iPhone 6S and...

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Mark Melin

Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.

iPhone 6S Pre-Orders Lift Apple Inc. Stock, But Not All Impressed

Customers keep lining up to purchase iPhone

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