Baidu Inc In Controversy Over "Gay Treatment" Search Results

Mark Melin

Published onAugust 11, 2014

Updated on May 13, 2021

The top placement of a “gay treatment” service in Chinese search results that featured electroshock as part of its “treatments” is bringing the Chinese search engine Baidu Inc (ADR) (NASDAQ:BIDU) and its search engine placement policies into strong focus.

Xiao Zhen suing Baidu along with the Xinyupiaoxiang Clinic

In the first legal challenge of its kind in China, 30-year-old Xiao Zhen is suing the goliath search engine Baidu along with the Xinyupiaoxiang Clinic, according to a report in MarketWatch. Zhen claims the clinic, advertising the “gay treatment,” had a faulty psychiatry license and seeks...

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Mark Melin

Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.

Baidu Inc In Controversy Over "Gay Treatment" Search Results

Xiao Zhen suing Baidu along with the Xinyupiaoxiang Clinic

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