Is Bill Gross preparing to mount a high profile challenge to Pimco and other competitors and reclaim his title of “bond king?”
Janus Capital Group Inc (NYSE:JNS) said Monday that it was purchasing what could be Gross’s platform for a comeback. In acquiring VS Holdings, the Darien, CT-based parent of VelocityShares, Bill Gross has potential to build an ETF to compete for retail customers, culling the loyalty of countless financial advisors who he worked with during the bond heyday, the longest downtrend in yields and uptrend in bond prices in history.