The Comcast media juggernaut, building a moat with numerous cross promotional synergies, announced Thursday a $3.8 billion deal to acquire DWA studio. The move is expected to generate a long tail of opportunity to place DreamWorks characters not only through the cable distribution pipes it controls, but also through the company’s network of theme parks and other properties. DreamWorks, for its part, is in a no-lose situation, because even if the deal fails to materialize it will get paid.
Comcast Corporation Acquires Dreamworks Animation Skg Inc
Mark Melin
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Subscribe and get an extra 30% off annual with code LETTERSMark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.