It’s hard to exactly determine why CNBC’s viewership is bouncing around near all time lows along with its revenue, but as the recent Nielsen Ratings demonstrate there could be a problem in what some consider the land of Wall Street gloss and cheerleading. CNBC vs Bloomberg Comparing the fate of CNBC to Bloomberg, considered the more hard hitting business news source, is to note a study in contrast. Since spring of 2008, Bloomberg’s revenue has jumped to more than $9 billion, from $5.4 billion while subscriptions to Bloomberg’s pricey financial news terminals have grown to 321,000, from 273,000, despite a shrinking financial sector,…
CNBC Ratings Drop to 21 Year Low
Mark Melin
Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.
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