Facebook has reached new highs this week, with a stock price pushing toward $90 and a market cap larger than Wal-Mart’s, and that’s mostly because its transition from the web to mobile over the last few years has been so successful. While the focus is on Facebook’s mobile advertising for now, but Deutsche Bank analyst Ross Sandler argues that advertising is just one of the revenue drivers available to FB Messenger and that by emulating market leaders in other parts of the world, such as Tencent and Kakao it could even beat bullish expectations.
“Facebook is by far the leading global player in the messaging space, with over 1B active users across its family of apps, including Whatsapp...
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