A new report suggests that Facebook Inc (NASDAQ:FB) may be currently seeing a substantial rise in the usability and effectiveness of its marketing platform. Many investors and advertisers had been worried that the firm's visual advertising was not effective in generating revenue for the companies utilizing the service.
The report, which comes from Yesmail Interactive, asserts that the firm's marketing platform is still being fine tuned by advertisers to the needs of users. The level of engagement with advertisements is still increasing.That is a good sign for Facebook as it continues to suffer from a poor IPO.
Login required to continue reading.
Setup a free account to get access to this article (no credit card required).
View Full ArticleAlready a member? Log in here
