Skype Hunts Revenue, Begins Featuring Ads Between Conversations

Non paying users on Skype will begin to be shown advertisements according to a release from the company. Skype is owned by Microsoft Corporation (NASDAQ:MSFT), and generates revenue by selling calling credit and subscriptions to users. Buying either of those is not a compulsory term of use however and so the company will begin to advertise to those users who do not generate revenue.

The beginnings of advertising on Skype cast an interesting light in the wake of Facebook Inc (NASDAQ:FB) problems with display ads. Skype was bought by Microsoft for $8.5 billion...