Facebook Inc (NASDAQ:FB) is the subject , and the part sponsor, of a new study which reflects well on the site's advertising network as the company tries to reposition itself after the disaster of its initial public offering. The study was conducted by comScore and paid for partly by Facebook.
In the days leading up to the firm's IPO, General Motors Company (NYSE:GM) pulled advertising from the site claiming that it had not been effective. That move severely injured investor confidence heading into the public offering and may have caused some of the worries that lowered the price.
The new study, released just...
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