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Burger King Surge In Russia

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Burger King Surge In Russia

Burger King Holding Corp. (NYSE:BKC) announced this morning that it would begin to follow an aggressive strategy in Russia. The firm released a press release earlier today detailing their plans to open hundreds of new restaurants in the emerging market in the coming years.

The plan will see Burger King Holdings team up with Russia's largest Burger King franchiser Burger Rus and the Russian investment bank VTB Capital. In Russia the Burger King chain trades under the name Burger King (R). The franchiser is already adept at quick expansion of its restaurants.

According to the company's president, Jose Cil, Burger King views its Russian business as...

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