GoPro Inc Announces NHL Partnership To Broadcast From Games

GoPro, the camera company whose stock recently slid under the $50 level for the first time in the face of competition from Apple, is working quickly to expand its brand and remain above the fray in the commodity camera business. The San Mateo, CA-based company today announced a partnership with the National Hockey League to use GoPro camera’s at games.

GoPro cameras to be used in NHL games

The announcement comes as the NHL is preparing for its All Star game this weekend in Columbus, Ohio. GoPro cameras will be mounted on players heads during the skills competition and cameras could be mounted on referees during the All Star game. Players will...