Box Files For IPO As Marketing Expenses Outpaces Revenue

The new year has barely started but the red ink IPOs have already started. The latest is Box, Inc which filed with the SEC today announcing that would issue 12.5 million share at between $11 and $13 per share, for an expected $134 million total pull and a valuation as high as $1.5 billion. Like so many tech IPOs, Box (which will also have the ticker symbol BOX once it goes public), has a couple of years of high growth under its belt, but no profits to show for it.

The Box business model looks a lot like DropBox

Box offers free personal accounts (up to 10 GB of storage) for individuals to try out and then cheap packages for...