Apple / Google Search Skirmish Small Piece of Bigger Puzzle

Apple might be playing a game of hard to get shortly, as it looks to stimulate additional suitors who might be interested in its search engine traffic. And the extent of damage to its current relationship with search behemoth Google, should that relationship go south, is already being calculated. But is the current search engine skirmish the appetizer in a larger battle?

Apple looking at Yahoo and Bing to replace Google

Apple is currently looking to Yahoo and Microsoft as potential alternative choices to Google, and the impact that could have on Google’s stock price....