As Herbalife Ltd. (NYSE:HLF) stock continues to fall amidst regulatory rumors, the company has engaged in a new public relations campaign to promote its core distribution system – the same system that could be the main target of the regulatory adjustments. Herbalife interviews customers and distributors The 17 minute and 28 second promotional video interviewed various Herbalife customers and distributors and distributors primarily talked about the product by interviewing users in Miami, Florida and El Paso, Texas. During the video when a user made significant claims of losing weight using the Herbalife Ltd. (NYSE:HLF) program, a difficult to read disclaimer…
Herbalife Ltd. (HLF) Launches PR Video As Rumors Say Adjustments To Distributor System Coming
Mark Melin
Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.
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