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CNBC Graphics Design Draws Strong Responses

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Mark Melin
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When a high profile trader or firm is struggling is when they typically receive the most unsolicited advice.

As CNBC struggles to regain its lost ratings glory, particularly among younger demographics, is its recent screen design alienating its most loyal viewers?

“The powerful redesign features an engaging and improved way to deliver the important content and data CNBC viewers want,” CNBC’s Jennifer Dauble told the NewscastStudio blog.

CNBC

Older CNBC viewers having difficulties with the screen

While ratings showing viewers in the 28-54 age bracket find other methods to gather information – a societal trend impacting more than CNBC – the network’s most loyal audience, those 55...

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.