IBM Acquires Sales Analysis Software Firm For Undisclosed Amount

International Business Machines Corp. (NYSE:IBM) has today finished a deal that will see it take charge of a company specializing in software that analyses sales data. The startup, Varicent Software, markets software that analyzes sales figures from businesses and analyses those figures to give companies a greater wealth of information on where their marketing strategies should go in the future. The software is used in many sectors including financial institutions, retailers and information technology companies. The acquisition is one of several in recent months for the computer giant as it seeks to expand its role in software applications. The news...