HFA Icon

BlackBerry Ltd And 7digital Strike Music Deal

HFA Padded
Mark Melin
Published on
Updated on
Sign up for our E-mail List and Get FREE Access to Exclusive Investment E-books and More!

As BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) moves to remake itself in the wake of sharply lower cell phone sales, the company has struck a deal to launch a new music service.

BlackBerry Ltd And 7digital Strike Music Deal

7Digital's deal with BlackBerry

On Thursday 7Digital Group PLC (LON:7DIG) unveiled a deal it had publically mentioned in the past had come to fruition. The company will continue to offer BlackBerry customers its music service until August 2015, according to a report in the Guardian.

The nearly $1.6 million (US) deal provides 7digital the ability to talk all profits generated from sales off from BlackBerry users.

“We are pleased to have agreed...

Login required to continue reading.

Setup a free account to get access to this article (no credit card required).

View Full Article
Already a member? Log in here
HFA Padded

Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.