Google Will Rank Your Website High On 'HTTPS'

In an era of ever questionable internet security, Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) is rewarding web sites that protect their visitors.

Google to give preference to secured web sites

In its coveted search rankings, Google will give preference to web sites deemed more secure. To make this determination, Google is currently testing a system that highlights web pages that have the HTTPS encryption by default. The search preference could expand across all its algorithmic rankings shortly, Google said in a blog post.

The goal of the program is tom motivate web sites to turn on the encryption function on their...