Was Facebook's Emotion Detecting Algorithm Faulty?

Mark Melin

Published onJuly 2, 2014

Updated on May 13, 2021

Was Facebook Inc (NASDAQ:FB) attempting a near impossible task when a lab experiment with 700,000 of its users as mice first sought to discover and then alter the emotional state of consumers of its news feed? Or did the experiment really discover that computer algorithms are bad at detecting subtly, sarcasm and nuance in human communication?

Facebook's content altering experiment

As you may have heard, and as reported in ValueWalk, Facebook Inc (NASDAQ:FB) conducted a psychological experiment on nearly 700,000 of its users by altering the content of its news feed to reflect either a more positive or a more negative...

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Mark Melin

Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.

Was Facebook's Emotion Detecting Algorithm Faulty?

Facebook's content altering experiment

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