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SEC To Allow "Yelp-Type" Investor Reviews In Promotional Materials

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Mark Melin
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WalletHub.com, a website that allows consumers to write reviews of various financial products, will soon be allowing "Yelp-type" reviews of financial advisors on their web site.

SEC To Allow "Yelp-Type" Investor Reviews In Promotional Materials

SEC: Investors “unmuzzled”

The Securities and Exchange Commission (SEC), in an Investment Management Guidance Update last week, said financial advisors can feature investor comments in their promotional materials and on web sites such as WalletHub. “The directive effectively serves to unmuzzle consumers, allowing community-based learning to promote improved financial decision-making,” the site said in a statement.

“The SEC's recent guidance represents a major breakthrough for consumers,” said WalletHub CEO Odysseas Papadimitriou,...

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Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.