Bloomberg Announces Details Of New Media Direction

In October of 2013, newly minted Bloomberg Media Group CEO Justin Smith sent a memo to employees announcing a “100-day strategy,” but details were not released. Today Smith provided details.

In a six-point plan that centers on broadening the firm’s audience and actively embracing digital media, Smith was realistic about the future.  “Our influence is considerable, but Bloomberg Media’s greatest potential has yet to still be realized,” he wrote in a public post. "Seizing this opportunity will require long-term investment and a large appetite for transformation, risk, as well as a tolerance for intermittent failure.”

In a likely nod to declining...