BlackBerry Ltd Won’t Give Up On Consumer Market

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) has seen its stock price finally start to rise after what seemed like years of inexorable decline, thanks to investor confidence in CEO John Chen and a lot of focus on the company’s strengths. But in a recent interview with Luke Dormehl at Fast Company, Chen said that he has no intention fo ceding the consumer space to the competition.

“One critical challenge we have been addressing is the company’s broad approach on both enterprise and consumer markets,” said Chen. “[This] doesn’t mean we are turning our back on the consumer--far from it--but it’s...