J.C. Penney: No-Holds-Barred Discounting For Holiday Sales

The chips are down for struggling retailer J.C. Penney Company, Inc. (NYSE:JCP) in the countdown to the forthcoming holiday shopping season, but the company is firing on all cylinders to make a go of it.

New agencies, robust promotions

Under Debra Berman, brought in from Kraft Foods Group Inc (NASDAQ:KRFT) to head its retail strategy, it has rehashed the marketing strategies that were a legacy from fired CEO Ron Johnson and appointed new advertising agencies Doner (integrated marketing, including TV and radio), EVB and Victors & Spoils (social and grassroots marketing). J.C. Penney Company, Inc....