Will J.C. Penney Company, Inc. (JCP) Get Its Buzz Back?

Ron Johnson’s abortive strategy to replace coupons with everyday low prices, and remodeling stores to be more ‘cool,’ probably inspired by Apple Inc. (NASDAQ:AAPL)’s stores, only succeeded in driving away business, particularly from ‘core’ J.C. Penney Company, Inc. (NYSE:JCP) customers.

J.C. Penney vs Apple Stores

A recent article in Forbes highlighted a crucial difference between Apple Inc. (NASDAQ:AAPL) and J.C. Penney Company, Inc. (NYSE:JCP) stores. Apple Inc. (NASDAQ:AAPL)’s stores have a major advantage: the hype surrounding the company’s unique and innovative products have customers beating a path to...