Facebook Inc (NASDAQ:FB) is at the top of most lists when discussing new entrants into the online advertising market, but there is another company out there with a rich data set that could beat Facebook into the market. Amazon.com Inc. (NASDAQ:AMZN) is getting into the online advertising market, and its service may be better than those of its competitors.
When talking about Facebook Inc (NASDAQ:FB) advertising, most analysts point to the rich data that the company controls as a key indicator for its potential. Facebook is able to record personal preferences for products and brands, but Amazon.com Inc. (NASDAQ:AMZN) has a direct look into...


