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Can AI Companies Build Durable Moats? Morningstar Says Yes

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Michelle deBoer-Jones
Published on
Diagram showing the four stages of large language model development from data ingestion to deployment
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Amid all the hype about artificial intelligence, many investors are leaping before they look. However, an important debate to consider is whether AI companies can build durable businesses with moats — or whether they’re commodity-like companies.

At the 2026 Morningstar Investment Conference, Malik Ahmed Khan of Morningstar said they believe economic moats do exist in AI and that these companies are building durable competitive advantages. He expects AI companies to be able to generate excess returns and put up the robust profitability required to support their lofty valuations. However, he also took the time to present the bear case so that investors can consider both sides of the equation.

How LLMs work

Large language models are set up in four stages:

  • Data ingestion and processing
  • Pre-training or core model building
  • Post-training and alignment
  • Inference and deployment

Diagram Showing The Four Stages Of Large Language Model Development From Data Ingestion To Deployment

The training stage includes building the factory. The companies gather raw text data from billions of documents on the internet, massive GPU clusters process the data, and neural network layers enable the model to learn patterns and relationships. Finally, the finished blueprint is released.

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Michelle deBoer-Jones is editor-in-chief of Hedge Fund Alpha. She also writes comparative analyses of stocks for TipRanks and runs Providence Writing Services. Previously, she was a television news producer for eight years, producing the morning news programs for NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spending a short time at the CBS affiliate in Huntsville.