Forget ChatGPT, going independent or podcasts. The hottest trend growth-oriented advisors must know is the rise of the fractional marketer.
With marketing the new prospecting, advisors are discovering that introductions through marketing are the key to practice growth in today’s digital-first world.
To meet this marketing need, advisors, especially newer ones, try to be the marketing department in addition to their day job, which often leads to frustration.
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Other advisors leverage a friend, family member, or assistant in the office to complete basic marketing tasks. But this fails to produce more fees or clients.
Larger teams may go the full-time-hire route, but this offers mixed results, high turnover, and unexpected marketing costs and management time.
A fractional marketer may be your best choice now and help move your practice to the next level.
What is a fractional marketer?
A fractional marketer works with advisors to develop and execute marketing strategies to grow your practice.
They are strategic, part-time hires, which is how the “fractional” part fits in.
It’s not Uber or Lyft for advisor marketing, but that is the right neighborhood, and fractional marketers can cost-effectively promote your practice.
Fractional marketers work directly for advisors and have their best interests at heart. Fractional marketers are not coaches but rather hands-on marketing professionals.
Let’s explore fractional marketing and its advantages for advisors and teams, so you can decide if one might be for your next initiative.
Read the full article here by Bob Hanson, Advisor Perspectives.
