CNBC Looking For New Talent Amid Ratings Dive

CNBC is rumored to be looking for fresh faces to bring back viewers who have been leaving in droves, especially during prime time, Paul Bedard at the Washington Examiner reports. The channel has had some of the worst ratings in its history due to mounting competition from Fox Business and is eager to make a change in its prime time lineup.

CNBC’s Kudlow Report

Speculation is focused on Larry Kudlow’s show the Kudlow Report, which lost 60 percent of its target audience, 25 – 54 year olds and shows no signs of recovery. Mad Money has also been hemorrhaging viewers, and if it turns out that Kudlow...