No, Bloomberg Is Not “Unbundling” Its Chat Service

Financial technology and media company Bloomberg is extending its terminal chat capabilities amid what is being characterized as a fight with Silicon Valley rival Symphony. But the new chat service might not an unbundling as much as it serves the purpose to make Bloomberg technology a more integral component of Terminal user lives. The chat service is not available to the general public, just to firms that have Terminal subscriptions, a Bloomberg source told ValueWalk. The Enterprise IB initiative is an extension of a program the firm first launched in 2013. The move comes as the challenge from Symphony, characterized as a "Bloomberg killer," is reported to have ramped up 235,000 paid subscribers. Other analysts, however, downplay...